Reduce Dropouts and Turn Summer Into a Season of Growth Summer can be a challenging time for music schools, with some experiencing enrollment drops of 30–40%. But here’s the good news: with the right strategies, you can turn summer into your most successful season yet. Over the years, I have tested and refined a range […]
Reimagining Re-Enrollment Every spring, studio owners face the challenge of re-enrolling dancers for the next season. If you are like most, you either rely on the hope that students come back, or you attempt an entirely new enrollment plan. Neither is a reliable strategy! There’s a more effective way to approach your enrollment process. Let […]
Struggling to grow your music school without spending a fortune on ads? The good news is your most powerful marketing tools—trust, relationships, and reputation—are already within reach. Here’s how to harness them for organic, sustainable growth. “Growing your music school organically can be highly effective, often building stronger trust and connections than paid advertising” 1. […]
Asking for referrals often feels unnatural. For many small business owners, especially music school operators, these conversations can seem forced or awkward. Yet, these very moments are pivotal for business growth. By shifting your perspective and applying proven marketing strategies, you can transform referrals and sales into powerful tools for connection and impact. Let’s explore […]
At first glance, it may seem simple: parents sign their children up for music lessons because they want them to learn to play an instrument. But when we dig deeper, we discover that the reasons extend far beyond just musical education; parents are often driven by a range of emotional desires. By understanding these motivations, […]
Music schools face unique challenges that can limit their growth and profitability. Three common challenges are: Understanding and addressing these challenges is crucial for music school owners who aim to break through enrollment ceilings and achieve significant and sustainable growth. Music Lessons and Low-Profit Margins Private music lessons often yield low margins because the payroll […]
In this blog post, I will discuss a critical yet often overlooked aspect of student retention: marketing to students who dropped out in the spring and did not return in the fall. Amid the excitement of welcoming new students during the fall rush, it’s easy to forget about those who did not come back to […]
How to Avoid Music School Owner Burnout As a music school owner, you’re no stranger to the unique challenges and rewards that come with helping kids discover the thrill of playing an instrument and building a thriving community. However, amidst the hustle and bustle of managing day-to-day operations, it’s easy to feel overwhelmed and burnt […]
Most music schools are built around six essential business functions. Every task you do throughout your day fits into one of these categories, shaping how your school operates. To transform your music school into a well-oiled machine, outline a set of instructions and processes for each function. While you may already be executing these tasks, […]
How to Improve Student Retention We all want to attract new students, but imagine the increased profitability of your music school if more students remained enrolled for longer. According to Forbes, attracting a new student often costs 5 to 7 times more than retaining an existing one, yet music schools frequently focus more on acquisition […]
Does This Story Sound Familiar? Some people start a business with the goal of selling it one day further down the line. I can’t say I’ve ever met a music school owner who started their teaching business by selling it as the end game. Most music school owners stumble into ownership. This was certainly my […]